It is peculiarly apt that the author of this autobiography should be the man who coined that now fashionable term ‘meme’ — so long as it is written ‘me me’. His name is shown so large on the cover that one might miss the title printed below it. On the opening page he tells us that his full name is Clinton Richard Dawkins, which ‘serendipitously’ gives him the same initials as those of his greatest hero, Charles Robert Darwin.