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Features

The awful rise of 'virtue signalling'

Want to be virtuous? Saying the right things violently on Twitter is much easier than real kindness

18 April 2015

9:00 AM

18 April 2015

9:00 AM

Go to a branch of Whole Foods, the American-owned grocery shop, and you will see huge posters advertising Whole Foods, of course, but — more precisely — advertising how virtuous Whole Foods is. A big sign in the window shows a mother with a little child on her shoulders (aaaah!) and declares: ‘values matter.

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James Bartholomew’s latest book is The Welfare of Nations. He writes about easy ways to feel good about yourself on p. 18.

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