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The Wiki Man

Sod hard-working families: let’s have a four-day week

People are often more productive when they work fewer hours

25 April 2015

9:00 AM

25 April 2015

9:00 AM

Whenever I hear the phrase ‘hard-working families’ a little voice in my head asks ‘what about the lazier, chilled-out families? Shouldn’t we think about them too?’ If Cameron simply abandoned this Stakhanovite fetish and announced Britain’s move to a four-day working week, he could win the election outright.

It may take decades, but the work week is due for a rethink.

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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