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Features

How did the polls get it so wrong? Jim Messina knows

Cameron's data guru speaks exclusively to The Spectator

16 May 2015

9:00 AM

16 May 2015

9:00 AM

Not all the pollsters got it wrong. On the morning of the election, a set of strikingly accurate predictions was slapped on David Cameron’s desk. They had been compiled by Jim Messina and Lynton Crosby, the strategists who had been running a campaign derided as dull and repetitive. But, as their research showed, it was also effective.

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