Why the internet hasn’t killed estate agents (and what might)

I don’t like to make business predictions, but — barring some apocalypse — I suspect there will be plenty of estate agents around in 2065, and occupying prominent high-street shopfronts just as they do now.

This may seem an absurd prediction: after all, almost no one now uses an estate agent to find a house: we go to property websites instead.

Already a subscriber? Log in

Get 10 issues
for $10

Subscribe to The Spectator Australia today for the next 10 magazine issues, plus full online access, for just $10.

Delivery of the weekly magazine
Unlimited access to spectator.com.au and app
Spectator podcasts and newsletters
Full access to spectator.co.uk

Unlock this article

Rory Sutherland is vice-chairman of Ogilvy Group UK.

TaggedBehavioural economics, driverless cars, Economics, Elon Musk, estate agents, Internet, London, Predictions, Property, Psychology

Comments

Don't miss out

Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.

Already a subscriber? Log in

Why the internet hasn’t killed estate agents (and what might)

Relational capitalism will keep them going – at least until the coming of the driverless house

Get 10 issues
for $10