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Hugo Rifkind

The world belongs to Taylor Swift now. There will be no free-trial period

The 25-year-old singer is a model of frictionless aspiration; less a rebel, more a CEO

27 June 2015

9:00 AM

27 June 2015

9:00 AM

All hail Taylor Swift. How she must give baby boomers the fear. Not just baby boomers. Also those who came next, the Generation Xers, who seemed to define themselves culturally mainly via goatees, apathy and heroin. And my own rather listless, half-generation thereafter, with our bigger beards and binge-drinking. Taylor Swift makes us all look old.

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Hugo Rifkind is a writer for the Times.

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