Strawberries. Ella Fitzgerald. Lying on the beach. They’re three of my ‘guilty displeasures’. You haven’t heard of the guilty displeasure? That’s because the concept hasn’t been invented yet. But it needs to be — and quick.

The phrase ‘guilty pleasure’ is widely known. It was coined by the DJ Sean Rowley, who, not content with being the man on the cover of What’s the Story Morning Glory? by Oasis, applied a label to the songs we love despite them being uncool.