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The Wiki Man

A game of chicken with the electorate

30 June 2016

1:00 PM

30 June 2016

1:00 PM

I have worked in advertising for 28 years. In that time I have seen many briefs for communication campaigns, but none contained the line ‘It is important to insult the target audience, or at least treat them with barely disguised disdain.’

So I wonder whether the referendum result might have gone the other way had Remain supporters refrained from using social media in the days before the vote.

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