A few years ago I was asked to speak at a conference in New York. ‘Where would be the best place to stay?’ I asked my assistant.
‘Well, you’re booked into The Trump SoHo’, she said, careful to pronounce the capital H.
‘Are you completely deranged? Do I look like a man with a craving for gold taps and Swarovski-encrusted towelling robes?’
‘The conference organiser has booked it.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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