Rejoice, rejoice. The ABC has found a new font of identity politics. A new set of victims. And — naturally — it’s already campaigning on their behalf.

“Vegetarians are bullied and hated in Australia and our culture is caught in a cycle of overreliance on meat,” Aunty reports.

The source of these insights is Fairfax columnist Richard Cornish, whose tale of dietary experimentation My Year Without Meat has just been published by the increasingly gimmicky Melbourne University Press.