Later this year, the Advertising Standards Authority will reveal to the world their list of rules designed to wipe out ‘gender stereotyping’ in TV ads. I’m already looking forward to it because the ASA’s first thoughts on the matter, published in July, were fascinating. An ad for baby milk which showed a girl growing up to be a ballerina was deemed quite unacceptable; KFC got flack for featuring one man teasing another for not being manly enough.