Is it a bridge too far leading to the destruction of the profit-based entrepreneurial capitalism that has brought us our high standard of living? Or is it an acknowledgement that changing times bring changing ways, for better or for worse? Or is it simply that we are now so well-off we can afford to indulge in some anti-materialistic virtue-signalling that makes us feel good? Whatever the cause, the result is that increasing numbers of directors see a ‘social licence’ for their companies as paramount over the old priority of making a quid for their owners, the shareholders.