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World

Boris’s campaign is a triumph

28 June 2019

2:04 AM

28 June 2019

2:04 AM

Forget what you’ve been told about the Conservative leadership campaign. The Boris campaign’s weekend meltdown has not lost him the election. And Jeremy Hunt has not suddenly leapt into the lead. This is still Boris’s election to lose and the odds are that he will almost certainly triumph.

The reason is simple. Boris is following the tried-and-tested playbook of successful campaigns the world over.

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