<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

Flat White

Gillette now knows: razor pain is really irritating

27 August 2019

5:00 AM

27 August 2019

5:00 AM

At some point in a brainstorm when everyone was fuelled with too much caffeine, it probably seemed like a good idea. And yet, that hateful “toxic masculinity” Gillette ad cost parent company Procter & Gamble nearly $12 billion ($8US billion).

It should be a lesson to brands to stick to selling products rather than preaching about what we should all think.

Already a subscriber? Log in

Easter flash sale:
10 issues for $1

Subscribe this Easter and get the next 10 issues of the magazine, plus website and app access, all for just $1.

  • Weekly delivery of the magazine
  • Unlimited access to spectator.com.au and app
  • Spectator Australia podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock 3 articles a month

REGISTER


Comments

Easter flash sale: 10 issues for $1

Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.

Already a subscriber? Log in

Close