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Flat White

What’s woke this week

4 October 2019

12:54 PM

4 October 2019

12:54 PM

What do Barbie dolls, meat myths and Maths have in common? They’ve all been very woke this week, as you’ll find when you read on. A warning, though. This article may contain nuts.

Gender bender Barbie

A few years ago Barbie was losing her commercial edge. Toy giant Mattel had seen a huge reduction in sales of Barbie dolls over a number of years and decided to look to wokeness as the remedy in the run-up to her sixtieth birthday earlier this year.

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