The COVID-19 pandemic represents a generational turning point. The global disruption the virus has caused to consumers, business and media has not been seen in the modern era.
With change of this magnitude the downstream effect on those most acutely impacted become obvious very quickly – restaurants, retail, airlines, cinemas, cafes, gyms and the wider events and entertainment sector are clearly on the frontline
It’s not until the dust starts to settle that the less visible impacts begin to emerge.
Free-to-air television and the local publishing industry have faced growing challenges over the last two decades, from pay television and social media, to streaming services and gaming. YouTube and other social streaming platforms have made serious inroads into...
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