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Why haven’t podcasts cracked the recipe for audio drama?

4 July 2020

9:00 AM

4 July 2020

9:00 AM

Soundstage; Imagined Life

Spotify, iTunes and other apps

In Beeb-dominated Britain, the commercial triumph of podcasting — epitomised by Spotify’s recent £100 million deals with Joe Rogan and Kim Kardashian — is held up as proof of the complacency of the radio establishment. Freed from the constraints of box-ticking commissioners, wily podcasters have been able to steal a march on Broadcasting House by giving audiences what they actually want.

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