Albert Einstein pointed out the obvious when he said, “We can not solve our problems with the same level of thinking that created them.” This year alone the Australian Border Force’s Illicit Tobacco Task-force seized 421 million cigarettes and 175 tonnes of loose leaf tobacco. The regular excise tax increases for tobacco products has made the illicit trade increasingly profitable.

Between 2018 and 2019, illicit tobacco sales jumped from 14.1