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Flat White

Victory? We’ve been outmanoeuvred by Facebook and Google

25 February 2021

3:16 PM

25 February 2021

3:16 PM

The federal parliament has passed the so-called ‘News Media and Digital Platforms Mandatory Bargaining Code’. Despite the name, and the cheering from politicians and media sycophants, there actually won’t be too much actual mandatory bargaining.

Some weeks ago Google ran an ‘experiment’ that removed Australian news sources from its search. Ironically this experiment was discovered when a News Corp journalist was attempting to Google articles published in his own paper – rather than the internal, and inferior, search engine provided by his paper for use by subscribers.

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