Like-a-Virgin Airlines has launched a new advertising campaign to encourage people to travel overseas despite the Covid-19 pandemic.
The “We’ll get you there, though some people may die” adverts will run across TV and online until the company is making a profit, or until everyone in Australia is dead from Coronavirus — whichever comes first.
The catchy new slogan was inspired by Like-a-Virgin Australia CEO Jayne Hardliquor who told a business gathering on Monday that international borders should be opened “even if some people may die”.
Marketing experts agreed the line was genius and immediately went to work creating a campaign that they believed...
Already a subscriber? Log in
Get 10 issues
for $10
Subscribe to The Spectator Australia today for the next 10 magazine issues, plus full online access, for just $10.
- Delivery of the weekly magazine
- Unlimited access to spectator.com.au and app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Comments
Don't miss out
Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.
SUBSCRIBEAlready a subscriber? Log in