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World

A plea from a pollster: stop listening to the public

25 June 2021

9:17 PM

25 June 2021

9:17 PM

When Dominic Cummings released his WhatsApp messages with Boris Johnson earlier this month, perhaps the most alarming was the one where both men fretted about ‘trends in polls and lots of focus groups over the past 2 weeks’. The texts, dated 27 April 2020, also saw the Prime Minister asking about ‘tonight[‘s] focus group and polls’.

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