When he was back on the ground after his – ahem – epic space flight of all of ten minutes, Amazon founder Jeff Bezos had the crass temerity to thank Amazon customers and staff for paying for his Flying Penis – er — Blue Origin space rocket. 

It was so generous of Bezos to acknowledge the millions of people who made him his fortune, and the Amazon warehouse workers and drivers who toil on a pittance to load pallets and dispatch parcels.  

But his flittering away billions on a personal vanity project, and then rub it in the faces of the little people who made him, was astonishing. 

Let’s be charitable and just say he lacks self-awareness.