Love him or loathe him, Eric Zemmour is a breath of fresh air in French politics. Before he appeared as a contender it was the usual worn-out figures lining up for next year’s presidential election: Marine Le Pen, Jean-Luc Mélenchon, Xavier Bertrand, Valérie Pécresse and Arnaud Montebourg. None of them have anything new to say and, even if they did, the electorate have stopped listening.