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Aussie Life

Language

20 August 2022

9:00 AM

20 August 2022

9:00 AM

British journalist Richard Godwin has alerted me to what may be the trendiest word of the moment: ‘namecore’. This is the trend of giving a name to every trend! The actual naming trend has been around for a while – we’ve seen it in the naming of various groups over the years: mods, rockers, hippies, beatniks, yuppies, nimbys, snags and all the rest of them.

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