Rory Sutherland

Rory Sutherland is vice-chairman of Ogilvy Group UK. He writes The Spectator's Wiki Man column.

The CV trick that guarantees you an interview

17 July 2021 9:00 am

Sometimes the opposite of a good idea is, as Niels Bohr said, another good idea. But the converse is also…

Why I won’t buy a Tesla

3 July 2021 9:00 am

I loved the Ford Mustang Mach-E which I had on loan for four days. It was gorgeous to drive, and…

Charging ahead: how to get the best out of an electric car

19 June 2021 9:00 am

Where do you want to go? China or India? I have always found India infinitely more fascinating — for a…

Taking charge: it’s time to buy an electric car

5 June 2021 9:00 am

As a wise colleague once said: ‘Yesterday is a great time to buy a computer, because you have already enjoyed…

The social tyranny of singing ‘Happy Birthday’

22 May 2021 9:00 am

Among the horrors, some aspects of lockdown were bizarrely less gruelling than expected; indeed for some people, the experience was…

The hidden cost of free technology

8 May 2021 9:00 am

Back in late 2019 I met someone from Zoom who was visiting London. The company, then as now, offered free…

Video calls are the new penny post

24 April 2021 9:00 am

Dear Sir, I beg to introduce myself to you as a clerk in the Accounts Department of the Port Trust…

America isn’t speaking our language

10 April 2021 9:00 am

I haven’t yet read the report published by the Commission on Race and Ethnic Disparities. But, looking at the recommendations,…

The genius branding of the ‘Oxford’ vaccine

27 March 2021 9:00 am

I am writing with a mild pain in one arm, having received my first dose of the Oxford vaccine yesterday…

Here’s a clue: we should all be doing cryptic crosswords

13 March 2021 9:00 am

I was once asked by a previous editor of the Timeshow to increase sales of the paper. I was slightly…

The economics of learning languages

27 February 2021 9:00 am

There is a kind of conversation which sounds intelligent, and which makes sense at first hearing, but which deeper thought…

The art of the public information ad

27 February 2021 9:00 am

The art of the public information ad

The cult of London

13 February 2021 9:00 am

The phrase ‘rich people’s problems’ has its uses. I once overheard a group in a Knightsbridge restaurant sympathising with a…

Hotel breakfasts are a risky business

6 February 2021 9:00 am

A few Spectator readers may soon find themselves confined to quarantine hotels, so the magazine thought it timely to find…

Our obsession with city living is out of date

30 January 2021 9:00 am

In March last year, the world made an interesting discovery. We found that a high proportion of knowledge-work could be…

Will remote-working strengthen the case for HS2?

16 January 2021 9:00 am

Soon after the pandemic hit, the world’s airlines turned off their pricing algorithms and resumed pricing flights manually. Everything the…

Is it time to reopen technology’s cold cases?

19 December 2020 9:00 am

One of the staples of crime drama is the ‘cold-case squad’. This allows programme-makers to add period detail to the…

Will video-calling kill bureaucracy?

12 December 2020 9:00 am

Having grown up in a family business, my earliest exposure to corporate life was often baffling. I remember the first…

The surprising brilliance of meal kits

28 November 2020 9:00 am

Ford’s Kumar Galhotra once remarked that carmaking is 100,000 rational decisions in search of one emotional decision. You spend five…

The ludicrousness of stemmed wine glasses

14 November 2020 9:00 am

In 1989 I answered my first mobile phone call on Oxford Street using a brick-sized Motorola borrowed from work. Several…

My Covid risk assessment

31 October 2020 9:00 am

Classes of people at moderate risk from Covid-19. Addenda to current NHS guidelines. Those at risk from coronavirus now include…

Why we should consider testing Covid on prisoners

17 October 2020 9:00 am

The Covid problem lies as much in the delayed action of the virus as in the virus itself. Since symptoms…

The case for road rationing

3 October 2020 9:00 am

Here’s the quandary. How in future can we make the kind of rapid advances we have made during the Covid…

Have big cities had their day?

19 September 2020 9:00 am

About 15 years ago I noticed a few surviving chattel houses in Barbados and wondered what they were. As it…

Remote workers of the world, unite!

5 September 2020 9:00 am

A few nights ago on Twitter, I quipped that I was planning to launch a trade union for remote workers.…