Branding
Why are so many classic British brands going downmarket?
Why are so many classic British brands going downmarket?
Transforming Goosefish into Monkfish: branding’s slippery secrets
We live in a logic-obsessed world, from computer modelling of the economy to businesses run by spreadsheets. But we also…
The writer behind the brand
Few publishing phenomena in recent years have been as gratifying as Chris Kraus’s cult 1997 masterpiece I Love Dick becoming…
Scrapping RBS’s brand is a start. Now break it up
Royal Bank of Scotland is at last about to dump the ‘RBS’ logotype promoted by its fallen chieftain Fred Goodwin,…
How to make Ukip supporters love green policies
Few people know this, but hidden within the FedEx logo, between the E and the x, there is a small…
