The most annoying word in advertising

5 March 2016 9:00 am

There’s a plague of first-person advertising

Beware of misusing ‘be aware’

13 February 2016 9:00 am

My husband pointed with his stick, which he carries not to steady himself but to cudgel pedestrians out of his…

Are we at peak ‘peak’ yet?

30 January 2016 9:00 am

Near Victoria Station in London they began to build a tower-block advertised as ‘The Peak’. I expected it to resemble…

Should we just stop using ‘fulsome’?

29 October 2015 9:00 am

It’s funny that two much misused words end in —some: fulsome and noisome. Noisome is the less often used at…

Why I hate ‘I love that…’

1 August 2015 9:00 am

I had never heard the Country (Red Dirt) singer Wade Bowen before, although his latest album Hold my Beer (Vol 1)…

Should you be prejudiced against ‘pre-’?

9 August 2014 9:00 am

‘Pre-diabetes is an artificial category with virtually zero clinical relevance,’ said an American professor in the Times. A friend of…

After ‘literally’, is it time to start a Neighbourhood Watch for the OED?

24 August 2013 9:00 am

There was outrage last week when it was found that the Oxford English Dictionary had listed one sense of literally…