When Fred Goodwin was looking for a marketing slogan in the boom years, he alighted on a simple phrase which encapsulated the ‘can-do’ philosophy of the bank he ran. RBS would, promised the adverts, ‘Make It Happen’. Goodwin and his colleagues made it happen, though not quite in the way they intended.
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Making It Happen: Fred Goodwin, RBS and the Men who blew up the British Economy, is published by Simon & Schuster.
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