Australia is witnessing the most effective media strategy to be conceived since the dawn of the 24-hour media cycle. Our government has effectively disappeared, leaving the Opposition Labor’s ongoing squabbles centre stage.
When Prime Minister Tony Abbott decreed that ministers must clear all media appearances through his office, he claimed that it would ensure his government spoke with a ‘unified voice’.
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Parnell Palme McGuinness is director of communications advisory Thought Broker in Sydney.
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