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Mind your language

Dot Wordsworth: Is M&S really 'Magic & Sparkle'?

Plus: I do believe there's a link between Ibuleve and I Can't Believe it's not Butter

16 November 2013

9:00 AM

16 November 2013

9:00 AM

‘Believe in Magic & Sparkle,’ says the Marks & Spencer television Christmas advertisement. The phrase is meant to suggest the shop, but it seems rather distant to me, either verbally or associatively (the shops, being lit by fluorescent tubes, are staring rather than sparkly). The popular name is Marks and Sparks, but merely as a rhyme.

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