Some people are gay. Get over it’ — this was the slogan for a campaign against homophobia. A series of YouTube videos follows the same approach: a cameraman asks people on the street, ‘When did you choose to be straight?’ The subtext — that sexual orientation is innate, not chosen — has undoubtedly succeeded in promoting tolerance.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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