I am convinced that when I took my driving test in 1983 I was asked by the examiner, ‘What lane of a three-lane motorway should you use when driving at a speed of 70 mph?’ And I am equally sure that the ‘correct’ answer to this question at that time, as given by the early 1980s version of the Highway Code, was ‘the middle one’.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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