London House is in Battersea, which some people call South Chelsea, but is more East Wandsworth to my mind; or maybe North Clapham, or, even better, West Brixton. This is the self-hatred that the housing bubble has brought to London: we have whole sorrowful postcodes that long to be something else because original posh London, which is SW1 and W1 and SW3, does not really exist any more, or rather it does, but it does not belong to us, so we might as well forget about it.