A few years ago I would have quite liked to live in America. I’m not sure now.
For one thing, most of the things perfected by Americans (convenience, entertainment, technology, a very small bottle of Tabasco to accompany your breakfast) very soon make their way over here. On the other hand, the things Europeans do well (cathedrals, four weeks’ annual holiday, more than two varieties of cheese, general all-round classiness) don’t travel in the other direction.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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