I was waiting on an office forecourt recently puffing on an e-cigarette when a security guard came out. ‘You can’t smoke here,’ he shouted.
‘I’m not, actually,’ I replied.
He went to consult his superior. A few minutes later he reappeared.
‘You can’t use e-cigarettes here either.’
‘Why not?’
‘Because you are projecting the image of smoking.’
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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