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The Wiki Man

Why don’t more non-smokers try e-cigarettes?

Stats from an anti-smoking group suggest that vaping is the very opposite of a gateway drug

30 August 2014

9:00 AM

30 August 2014

9:00 AM

I was waiting on an office forecourt recently puffing on an e-cigarette when a security guard came out. ‘You can’t smoke here,’ he shouted.

‘I’m not, actually,’ I replied.

He went to consult his superior. A few minutes later he reappeared.

‘You can’t use e-cigarettes here either.’

‘Why not?’

‘Because you are projecting the image of smoking.’

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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