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Hugo Rifkind

Ukip is in the middle of the most cynical political repositioning ever

You can’t be both more Tory than the Tories and more Labour than Labour. But apparently you can tell people you are and it’ll work

18 October 2014

9:00 AM

18 October 2014

9:00 AM

I think I’ve cracked it. If you want to springboard your minor political party into the mainstream and take British politics by storm, then all you need to do is go on and on about helping the poor.

You don’t need to do much else. You certainly don’t need to modify your policies so that they actually help the poor.

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