Beast is next to Debenhams on Oxford Street and it is not conventionally beast-like; rather it is monetised and bespoke beastliness, which is not really beastliness at all. It is something worse.
The outside is Dead Animal Inc: glassy, corporate, bland. The reception has a 10ft bronze bear covered with swirls which look like paisley or some photogenic skin disease.
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Beast, 3 Chapel Place, London W1G 0BG, tel: 020 7495 1816.
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