About four years ago, an irate father in Minneapolis walked into his local Target shop with a complaint. He wanted to know why they were sending his daughter, who was still at school, vouchers for baby clothes and cots. Were they trying to encourage her to get pregnant?
When they telephoned to apologise a few days later he was more diffident.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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As the US decides, so can you
Subscribe today and get a $50 Amazon gift card if you correctly predict the next US president.
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