It’s taken years to work this out, but there is a subtle art to designing an airport lounge. 1) Install power sockets and add useful tables and comfortable chairs… 2) make sure these three items are never located in the same place. You can sit comfortably, use a laptop or even charge it — but do not attempt more than one of these at the same time.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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