‘J’ai failli attendre’ — ‘I almost had to wait’ — allegedly said by Louis XIV when his carriage drew up just a few seconds before he reached the bottom of the palace steps.
Pathetic, I know, but I try to re-enact this moment with taxi booking apps: I watch the car approach on the map on my phone, then time my departure to emerge from the building exactly when the car pulls up at the kerb.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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