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Mind your language

‘Robust’, busted

What to do about one of the most overused words in today’s media

28 February 2015

9:00 AM

28 February 2015

9:00 AM

‘Heart of Oak are our ships, Jolly Tars are our men,’ shouted my husband unconvincingly. He has taken to doing this every time someone on air says robust, and that is pretty often.

On this occasion it was someone from the Arts Council rambling on about business plans and governance being robust enough to ensure that organisations are sustainable.

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