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Long life

Be different, be original: that’s what makes a popular politician

Ed Miliband should have followed Boris’s lead and cultivated an exotic image in keeping with his unusual looks

28 March 2015

9:00 AM

28 March 2015

9:00 AM

I sometimes try to imagine what it would be like being a political leader. I find this difficult because I would be so utterly ill suited to the role. I’m too lazy, too disorganised and too undisciplined to be remotely credible at it. But the area in which I would fail most completely would be in the projection of a suitable image.

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