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Status anxiety

Why we lie to ourselves about opinion polls

26 March 2015

3:00 PM

26 March 2015

3:00 PM

A strange ritual takes place on Twitter most evenings at around 10.30 p.m. Hundreds of political anoraks start tweeting the results of the YouGov daily tracker poll due to be published in the following day’s Sun. Some of them are neutrals, but the majority are politically aligned and will only tweet those results that show their party in front.

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