Whenever I hear the phrase ‘hard-working families’ a little voice in my head asks ‘what about the lazier, chilled-out families? Shouldn’t we think about them too?’ If Cameron simply abandoned this Stakhanovite fetish and announced Britain’s move to a four-day working week, he could win the election outright.
It may take decades, but the work week is due for a rethink.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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