What do you get if you cross renegade psychoanalyst Carl Jung with lizard-men conspiracist David Icke? It is a question no one in their right mind would ask, but this book represents a kind of answer anyway. Offering a rambling pseudoscientific argument that some countries are better than others at enabling their citizens to flourish, it affects to have uncovered archetypes of the Jungian ‘collective unconscious’ that are characteristic of each nation.