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Features

What opinion polls feel like from the other end of the line

We in this call centre don’t know or care about politics. But if you hang straight up, we will call back

9 May 2015

9:00 AM

9 May 2015

9:00 AM

‘Are all of these questions about politics love — because I’m really not political?’ Oh dear. I’ve just lost another respondent two minutes into a three-minute survey and the chances of achieving my hourly target, and therefore continuing my employment in pre-election polling, are receding fast.

Perhaps she didn’t hear my scripted preamble: ‘Could you spare a few minutes to take part in a survey on the upcoming general election?’ What sort of questions did she think I’d ask? ‘Do you think SamCam pulled off the midi-skirt?’

At least I can take pleasure in hearing a colleague struggle a few booths down....

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