I am scraping the edges of my memory here, but I am fairly sure that opinion polls in my childhood (for the elections of 1970, 1974 and 1979) quoted four percentages: Conservative, Labour, Liberal and ‘Undecided’. Nowadays no figure is quoted for ‘Don’t knows’, and party support is contrived to add up to 100 per cent.
Already a subscriber? Log in
Black Friday sale
Subscribe today and get 10 weeks of The Spectator Australia for just $1
- Unlimited access to spectator.com.au and app
- The weekly edition on the Spectator Australia app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Unlock this article
Rory Sutherland is vice-chairman of Ogilvy Group UK.
You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.
Comments
Black Friday sale
Subscribe today and get 10 weeks of The Spectator Australia for just $1
SUBSCRIBEAlready a subscriber? Log in