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The Wiki Man

The trick that makes self-checkouts almost tolerable

After years of misery, I’ve finally realised that I was being nudged the wrong way

20 June 2015

9:00 AM

20 June 2015

9:00 AM

I spent the last few days in Deal and Folkestone with Professor Richard Thaler at Nudgestock, Ogilvy’s seaside festival of Behavioural Science. On my way home I decided to stop off at M&S to buy some runny scotch eggs and a pie, accompanied by some unwanted green things to make my basket look middle-class.

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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