‘The dominant narrative of space,’ I was told, in that strange language curators employ, ‘is America.’ Quite so. Kennedy stared at the moon and saw a promotional opportunity. Nasa’s logo was designed by the flamboyant Raymond Loewy. A PR man wrote Neil Armstrong’s unforgettable lines. Every event at Cape Canaveral (later the Kennedy Space Center) was televised, while, in the USSR, Star City was built in furtive secrecy just outside Moscow.