A few years ago, in the week before Christmas when supermarket sales are at their highest, staff at one branch of a leading British chain regularly did the rounds of local competitors’ shops buying up their entire stock of Brussels sprouts.
It was, in its ethically dubious way, an interesting experiment.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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As the US decides, so can you
Subscribe today and get a $50 Amazon gift card if you correctly predict the next US president.
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