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The Wiki Man

We let programmers run our lives. So how’s their moral code?

When unethical behaviour is embedded in software, as it was at VW, bosses often don’t have a clue

10 October 2015

9:00 AM

10 October 2015

9:00 AM

A few years ago, in the week before Christmas when supermarket sales are at their highest, staff at one branch of a leading British chain regularly did the rounds of local competitors’ shops buying up their entire stock of Brussels sprouts.

It was, in its ethically dubious way, an interesting experiment.

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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